What it is: A purple shampoo that neutralizes orange, brassy tones in blonde, gray, and silver hair for bright, cool-toned results.
Hair Type: Straight, Wavy, Curly, and Coily
Hair Texture: Fine, Medium, and Thick
Hair Concerns:
- Brassiness
- Color Fading
- Shine
Key Benefits:
- Purple pigments counteract harsh brassy, orange tones
- Enhances shine and softness
- Boosts hair health
Formulation: Liquid
Highlighted Ingredients:
- Wild Cherry Bark Extract: Brings out color, shine, and softness to keep hair manageable, smooth, and silky.
- Keratin: Provides hair with essential proteins to boost strength.
- Avocado Oil: Restores moisture for smooth, hydrated hair.
Ingredient Callouts: Free of sulfates SLS and SLES, parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, and triclocarban, and contains less than one percent of synthetic fragrances. This product is also cruelty-free, gluten-free, and comes in recyclable packaging.
What Else You Need to Know: This highly pigmented purple shampoo counteracts unwanted orange and brassy tones so hair stays light and bright. Perfect for blonde, silver, and gray shades, it delivers cool-toned results—whether hair is natural or bleached. Packed with essential vitamins and minerals, this shampoo makes blonde maintenance a breeze.